Buguard raises $500K in seed round, eyes expansion in Saudi Arabia

Sep 7, 2023

As organizations across the MEA region increasingly embrace digitalization strategies and rapidly shift toward cloud migration, we will inevitably see an expansion of the threat surface area. The region has already witnessed exponential growth in threats such as DDoS attacks, phishing, and ransomware, resulting in the implementation of strict regulatory compliance measures across many countries and greater awareness around the need for organizations to improve their security postures. This will drive strong demand for security solutions over the next few years until the situation stabilizes.

With a share of 19.2%, the banking, financial services, and insurance (BFSI) vertical will be the MEA region’s biggest spender on security solutions and services this year and will remain so through 2026. Cybersecurity remains a top priority for the industry, with BFSI organizations continuing to spend on enhancing security in their application and development environments, strengthening customer trust in digital services, and developing security for cloud migration. 

In this regard, Sharikat Mubasher conducted an interview with Youssef Mohamed, Founder and Chief Technology Officer of Buguard, the Cairo-based offensive security and dark web monitoring company, discussing the company’s latest fund round and how the proceeds will be used. Mohamed also discussed the recently launched product and the company’s expansion plan across the GCC, especially Saudi Arabia. 

How will you allocate the proceeds of the company’s recent seed round? 

Our $500,000 seed fund raise, led by A15, is our first external funding. Following a very successful first half of 2023, we are keen to build on our rapid momentum by growing our team, ramping up product development and sales, signing new strategic partnerships and expanding regionally.

Would you please give us more details regarding your newly launched product “Dark Atlas”? 

Our newest product is Dark Atlas, a SaaS product for dark web monitoring and account takeover prevention. Dark Atlas has several competitive differentiators; the product is much broader and deeper and monitors for malware such as Redline, Raccoon, and Vidar - the root causes of most material data breach incidents. These are a serious threat as they steal saved credentials from victims’ browsers and have the relevant URL within which the credentials can be used. 

Dark Atlas also monitors dark web marketplaces, hacking forums, underground channels, and private clouds to identify and help neutralize breaches across different venues. 

How do you see the future of cybersecurity companies in Egypt? 

We will continue to see the growth of the cybersecurity sector in Egypt for several reasons. As Egypt continues to undergo rapid digital transformation, the threat of cybersecurity becomes more real and therefore will need to be greater addressed, resulting in a growth of the industry. 

Additionally, we are seeing a lot of support for cybersecurity from the Egyptian government as it plays a vital role in assisting Egypt’s strategy and 2030 vision for digital transformation. Collaboration between the private sector and government is imperative for the continued development of cybersecurity and for the prevention of cyberthreats.

What makes Buguard unique among its competitors in the market? What are the extra services you offer to your clients? 

As a multinational cybersecurity firm, we offer a range of offensive security services including penetration testing and vulnerability assessment, phishing simulation, compromise assessment, threat intelligence and red teaming. 

By performing different security assessments on the scope, we can identify security vulnerabilities on our client’s network, application, or code, and analyse the risk and its impact on the organization. 

It is important we guarantee our clients are equipped to continually prevent, identify, and respond to cyberattacks by utilizing our awareness of attackers’ techniques to penetrate defenses, in-depth knowledge of the newest security tools, and a dedication to innovation. 

We recently announced the launch of Dark Atlas, our new SaaS product for dark web monitoring and account takeover prevention. Dark Atlas specifically monitors compromised devices for information stealer malware, dark web marketplaces, hacking forums, underground channels, and private clouds to identify and help neutralize breaches across different venues. 

Who are the company’s most important clients in Egypt and in the MENA region? and who are the clients you are targeting in the coming phase? 

All our clients are important. We are sector agnostic and work with several companies in Egypt who are paving the way in their respective fields. Examples include Paymob, Rabbit and Thndr. We have also developed a global client base spanning Saudi Arabia, the United States, France, Australia and the UAE. 

What is Buguard’s expansion plan in the GCC, especially in Saudi Arabia? How do you see the Saudi market attractive to your business? 

Definitely. GCC expansion, particularly to Saudi Arabia, is a priority for us this year. The recent funding will help us fulfil our significant growth potential and expand our market reach. 

Saudi Arabia has increased its investment in cybersecurity, and the government has formed several regulatory frameworks and laws to protect businesses from cyber threats, emphasizing the Kingdom’s dedication to cybersecurity and the sector’s maturity. 

The Cyber Security Market is projected to grow at a CAGR of 12.4% between 2020 and 2026, with The National Cybersecurity Authority also setting out minimum standards for cybersecurity, as businesses are advised to adopt these measures to ensure the safety of their data.

As KSA and the GCC move forward with their rapid technological advancements, it is vital for businesses to have the right cybersecurity infrastructure in place to prevent any vulnerabilities. 

How does the world of dark web cyber threats affect companies’ growth and performance? 

The dark web threat is very real, dynamic, and growing. It can be a very dangerous place and is a haven for cybercriminals stealing and compromising personal credentials – which is still the most common cause of a data breach. The impact of the dark web, if not regulated can be significant, resulting in financial loss, reputation damage for the business, and a loss of stakeholder trust. 

In the UAE alone, cyber-attacks increased by 71% in 2021, and PwC data shows 58% of Middle East organizations anticipate a rise in cyber spending, up from 43%. As the GCC region rapidly transforms digitally, more and more companies will adopt greater cybersecurity measures, as the impact of an attack increases and systems grow more complex.

 

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Buguard's Founder: We raised $500K in seed round, studying expansion in Saudi Arabia

As organizations across the MEA region increasingly embrace digitalization strategies and rapidly shift toward cloud migration, we will inevitably see an expansion of the threat surface area. The region has already witnessed exponential growth in threats such as DDoS attacks, phishing, and ransomware, resulting in the implementation of strict regulatory compliance measures across many countries and greater awareness around the need for organizations to improve their security postures. This will drive strong demand for security solutions over the next few years until the situation stabilizes.

Who is the hustler entrepreneur?

Shaimaa Ibrahim

Hustler entrepreneurs are willing to work hard and put in a constant effort more than innovative entrepreneurs. They often start small and work towards growing a bigger business with hard work rather than capital, unlike innovative entrepreneurs.

This type of entrepreneurs usually studies all project-related factors including the investments, the project’s resources, and the risks they might face throughout their journey toward achieving all planned objectives.

Characteristics of hustler entrepreneurs

Hustler entrepreneurs are fond of unlocking opportunities to grow and broaden existing ideas; they work hard to create such opportunities rather than waiting for them.

A hustler entrepreneur is an enthusiastic business-oriented individual who is always prepared and dutiful and never lacks self-discipline or follow-through. Hustler entrepreneurs tend to be very focused and will get rid of all forms of distractions, favoring risks over short-term comfort.

Failure is not an option for hustler entrepreneurs. They always go for their goals to grow their projects even though it takes a long time to realize their ambitions, unlike other entrepreneurs

Advantages of being a hustler entrepreneur:

  • Diligence and constant hard work
  • Dedication and commitment
  • Facing risks boldly

Disadvantages of being a hustler entrepreneur

Hustler entrepreneurs just work harder and are willing to get their hands dirty; they often do not see the value of raising capital opposite to working harder. 

 

Translation: Noha Gad

How angel investors foster startups?

Shaimaa Ibrahim

Startups depend on various sources to secure the necessary funding for their businesses, notably the angel investors who play a crucial role in the startup ecosystem. 

An angel investor is an individual who provides funding for startups at a very early stage, once or in a consecutive manner, in exchange for equity or ownership in the company.

Along with the financial backing, angel investors often provide mentorship and support entrepreneurs to grow their startups.

What angel investors provide for startups?

Angel investors can support startups in different ways, including:

  • Securing funding to grow.
  • Providing necessary support, expertise, and consultancies about business management.
  • Helping entrepreneurs make decisions to enhance their competitiveness. 
  • Unlocking cooperation opportunities with potential partners and reaching new customers.
  • Enhancing the startup’s credibility to attract potential investors and partners.

Types of angel investors

There are several types of angel investors who foster entrepreneurs, notably:

  • Family and friends: Many entrepreneurs first turn to their family and friends when seeking funding for their business; however, this type does not provide entrepreneurs with the expertise they need to get off the ground.
  • The Domain Angel: investors in this category are usually operating executives who have spent their entire careers in a specific industry or sector.
  •  The Angel Investor Group: this category comprises individuals who provide support for small startups or entrepreneurs.
  • The Fellow-Entrepreneur Angel: this type includes entrepreneurs who provide funding for other junior entrepreneurs.
  • The True Believer Angel: this type includes investors who hear a startup’s story, instantly believe, and want to immediately invest in spite of the financial risks.

 

Translation: Noha Gad

The future of P2P companies in KSA

Shaimaa Ibrahim

What is Peer-to-Peer Lending? 

Peer-to-peer lending (P2P lending), as a significant component of the FinTech sector, is quickly becoming the most popular alternative investment option. P2P lending enables individuals to obtain loans directly from other individuals, cutting out the financial institution as the middleman. P2P lending is also known as “social lending” or “crowd lending.”

P2P lending websites connect borrowers directly to lenders. Each website sets the rates and the terms and enables the transaction. Most sites have a wide range of interest rates based on the creditworthiness of the applicant. P2P services are less expensive than traditional banking institutions. As a result, lenders might earn higher returns than investors and savers offered by banks and other institutions.

Some sites specialize in particular types of borrowers. Funding Circle, for example, focuses on small businesses, while Lending Club has a “Patient Solutions” category that links doctors who offer financing programs with prospective patients. 

In 2022, the total value of global P2P lending market reached $134.35 billion, according to data published by SNS Insider. This figure is expected to reach $708.8 billion by the end of 2030. 

P2P Lending market in Saudi Arabia 

In Saudi Arabia, P2P lending market is flourishing because growing technologically advanced P2P segment with added transparency over traditional banking system, affordable operating cost & low material risk, and increasing modernization of digital technologies in the BFSI sector. The kingdom’s P2P lending market size is expected to grow at a Robust CAGR of 30.45% reaching a value of $27.96 billion by 2029, according to a recent report by BlueWave Consulting.

Major growth factors of Saudi Arabia peer-to-peer lending market include Increasing technologically advanced with added transparency over traditional banking system, lesser operating cost & low material risk and growing modernization of digital technologies in the BFSI sector. Due to banks' rigorous credit rules, the money lending system is in high demand from small and medium-sized organizations (SMEs) and consumers. This drives users to P2P lending sites, which have comparatively speedier credit approval. Also, the implementation of digitalization in the banking sector increases transparency over traditional banking systems, which is projected to boost market growth.

However, P2P lending is one of Saudi Arabia's fastest growing fintech platforms. The tremendous rise of the financial sectors has attracted an increasing number of investors to this region. Banks and corporations that have previously avoided investing in Fintech are now doing so.

When compared to the traditional approach, peer-to-peer lending services are more transparent and less expensive. Thus, all these aspects are expected to boost the expansion of the overall market during the period in analysis. However, risks associated with credit and lending are anticipated to restrain market growth.

Categories of P2P lending market in Saudi Arabia

Based on loan type, Saudi Arabia’s P2P lending market is divided into Consumer Credit Loans, Small Business Loans, Students Loans, and Real Estate Loans segments. The small business loans segment held the highest market share, and the trend is expected to continue in the following years. P2P lending platforms can be an excellent source of small company loans, especially for companies that do not qualify for regular bank or financial institution financing, as they usually have softer lending rules than traditional lenders and may be able to provide credit to small firms at cheaper interest rates. 

However, during the forecast period between 2023 and 2029, the size of Saudi Arabia P2P lending market is projected to grow at a CAGR of 30.45% reaching a value of $27.96 billion by 2029, according to a recent report by BlueWave Consulting. Major growth drivers for Saudi Arabia P2P lending market include Increasing technologically advanced with added transparency over traditional banking system, lesser operating cost & low material risk and growing modernization of digital technologies in the BFSI sector.

Further, ongoing Saudi Vision 2030 promotes the digitization process to achieve higher efficiency and performance in different industry verticals. The rapid adoption of digitization by the BFSI industry fastens the process of loan lending and is easier than the traditional method. High-end investments by the major players to upgrade the existing infrastructure of the Digital Lending platform and coupled with higher adoption of advanced technologies such as artificial intelligence, machine learning, cloud computing is expected to benefit the growth of the Digital Lending market in the next five years.

Saudi P2P lending market top players 

Saudi Arabia’s major players operating P2P lending market include Tabby, Lendo, Raqamyah, Tammwel, Forus, Abdul Latif Jameel United Finance, Tamam, and Raya Financing Company. These companies adopt various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches, for the sake of enhancing their market share.

The Saudi market has several platforms to have a vital role in empowering SMEs across the kingdom through facilitating loans for SMEs. These platforms include Raqamyah, Forus, and Lendo. 

As for Raqamyah, it uses innovative technology to connect small businesses seeking fast, affordable finance with lenders who could help fund their growth. By lending directly to businesses through Raqamyah, lenders earn attractive returns while businesses get fast, easy access to funding at competitive rates to grow, create jobs, and drive the economy forward.

On the other hand, Forus is a crowdfunding platform that bridges the gap between finance and SMEs, helping small businesses access the capital they need to grow and thrive. The platform enables borrowers to showcase their business potential and attract investment from individuals and institutions looking to support promising ventures.

The last platform is Lendo, a shariah-compliant P2P digital lending marketplace. The platform helps pre-finance outstanding invoices for businesses in the kingdom via offering a variety of financing products for SMEs with an initial focus towards pre-invoicing finance.

TFC Enters USD-Agreements For Egyptian Women (Testing)

Signed during the fourth meeting of the Technical Coordination Committee AfTIAS 2.0, the first partnership agreement aims to support Egyptian women in international trade in the agro-food industries and handicrafts sectors, while the second agreement promotes the traditional Palestinian craft industries.

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